INSIDE 4XC HOW 4XC EARNED CLIENT LOYALTY THROUGH SERVICE 26.05.2025 At 4XC, we’ve always believed that trust isn’t a buzzword—it’s a business model. In the latest episode of Finance Market Leaders, our founder and CEO, Joao Monteiro, shares the story of how 4XC was built from the ground up with a service-first approach in one of the most competitive industries in the world: online trading. In this wide-ranging conversation, Joao reflects on the values that shaped 4XC, the lessons learned from scaling globally, and why solving problems—not just launching products—is the true core of fintech. FROM FRUSTRATION TO FOUNDATION When Joao founded 4XC in 2018, it wasn’t just to enter the brokerage space—it was to fix what was broken. As a trader himself, he had experienced the delays, the lack of transparency, and the frustrating support that plagues so many platforms. “I built the company I wished existed when I was on the other side of the screen,” Joao says. That mission still drives every decision we make—from how we hire to how we serve our clients. SCALING THROUGH RELATIONSHIPS Rather than relying on aggressive marketing tactics, 4XC has grown through a partner-first, referral-based acquisition model. We’ve proven that when you genuinely care for your clients and solve their problems fast, they become your biggest advocates. “It’s not about closing a ticket—it’s about building trust,” Joao explains. This service-led approach continues to set us apart in a saturated market. LEADING ACROSS BORDERS AND TIME ZONES As 4XC expanded, we built a global team across multiple time zones, cultures, and regulatory environments. Joao discusses the real challenges behind leading high-trust teams remotely—and how creating a culture of ownership is the only way to make it work. AI SHOULD HELP—NOT REPLACE Joao also addresses one of the most talked-about trends in fintech: AI. While 4XC embraces technology, we do so with intention. Automation should enhance the experience, not become a barrier between people and support. “We use AI where it makes sense—but people come to us because they want to talk to a real human, fast.” TAKEAWAY This interview is more than a founder’s story—it’s a window into the values and mindset that power everything we do at 4XC. 🎥 Watch the full episode here: Finance Market Leaders – Joao Monteiro Interview Ready to experience the 4XC difference? Join us today and see what service-led trading really feels like. See all news
INSIDE 4XC HOW 4XC EARNED CLIENT LOYALTY THROUGH SERVICE 26.05.2025 At 4XC, we’ve always believed that trust isn’t a buzzword—it’s a business model. In the latest episode of Finance Market Leaders, our founder and CEO, Joao Monteiro, shares the story of how 4XC was built from the ground up with a service-first approach in one of the most competitive industries in the world: online trading. In this wide-ranging conversation, Joao reflects on the values that shaped 4XC, the lessons learned from scaling globally, and why solving problems—not just launching products—is the true core of fintech. FROM FRUSTRATION TO FOUNDATION When Joao founded 4XC in 2018, it wasn’t just to enter the brokerage space—it was to fix what was broken. As a trader himself, he had experienced the delays, the lack of transparency, and the frustrating support that plagues so many platforms. “I built the company I wished existed when I was on the other side of the screen,” Joao says. That mission still drives every decision we make—from how we hire to how we serve our clients. SCALING THROUGH RELATIONSHIPS Rather than relying on aggressive marketing tactics, 4XC has grown through a partner-first, referral-based acquisition model. We’ve proven that when you genuinely care for your clients and solve their problems fast, they become your biggest advocates. “It’s not about closing a ticket—it’s about building trust,” Joao explains. This service-led approach continues to set us apart in a saturated market. LEADING ACROSS BORDERS AND TIME ZONES As 4XC expanded, we built a global team across multiple time zones, cultures, and regulatory environments. Joao discusses the real challenges behind leading high-trust teams remotely—and how creating a culture of ownership is the only way to make it work. AI SHOULD HELP—NOT REPLACE Joao also addresses one of the most talked-about trends in fintech: AI. While 4XC embraces technology, we do so with intention. Automation should enhance the experience, not become a barrier between people and support. “We use AI where it makes sense—but people come to us because they want to talk to a real human, fast.” TAKEAWAY This interview is more than a founder’s story—it’s a window into the values and mindset that power everything we do at 4XC. 🎥 Watch the full episode here: Finance Market Leaders – Joao Monteiro Interview Ready to experience the 4XC difference? Join us today and see what service-led trading really feels like. See all news